Microsoft vs. Apple Branding Ad Wars 

Microsoft has owned a much larger share of the home computer market from the beginning. But Apple, its main competitor, has come up with a number of memorable advertising campaigns designed to compete with--and possibly even damage--Microsoft's brand. Here are some examples.

Macintosh's 1984 Super Bowl ad

Macintosh Lemmings Ad   

Recent Macintosh ad campaign

An attack on Microsoft's reputation for being slow, klunky, and generally not user-friendly.

Mac Ads attacking Microsoft 

 Steve Jobs and Bill Gates

Founders of Apple and Microsoft

Microsoft Fights Back

Gates and Seinfeld Campaign

Videos like these are produced

• for use with advertisers but not for air on commercial networks
• to run only on the Internet

Industry article

Microsoft "I'm a PC" campaign

New Microsoft campaign overview

I'm a PC Example 1  I'm a PC Example 2

But does it work?

Industry response article

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