The TV Infomercial Advertising Formula

Watch the following 4 minute video, and then see how all the elements included in the video are similar to elements you can find in other infomercials.

Video Example: Swivel Sweeper

There's also frequent repetition because few people see the program from beginning to end.

1. Exaggerate the problem.

2. Reveal/demonstrate a solution (often showing "before and after").

3. Talk up the benefits/slam the competition.

4. Offer "proof of performance" through testimonials (often with a celebrity).

5. Offer a guarantee (this is called "risk reversal").

6. "But wait!!!!!" Pile on free bonuses (something for nothing).

7. Create a sense of urgency to buy by saying it's a "limited time offer." Creates a fear of loss.

8. Summary of benefits/call to action.
 

Internet Infomercials

Many "netpreneurs" are now starting to produce their own informercials and placing them on their website or on YouTube.

http://www.killervideoinfomercials.com/ezymembers/index.php?page=home

Related articles: Television Advertising Basics and Cable Television Advertising.