Print Advertising

Also see: Newspaper Advertising, Elements of an Effective Newspaper Ad, and Magazine Advertising

 
Current Trends in Print Advertising

Since the birth of the Internet, print advertising has undergone a metamorphasis--a very painful metamorphasis in some cases.

Newspaper ad revenues have dropped dramatically in recent years, and there's been turmoil in editorial rooms as the traditional giants of the industry, like the Tribune company of Chicago, have made deep cuts in staff--and some would also say, deep cuts in their commitment to quality journalism.

But meanwhile, more and more small, highly "niched" neighborhood magazines are sprouting--and prospering.

Print advertising will probably continue to experience rapid change in the next few years.

The good news is, those who prefer the print medium to reach their target customers, will find opportunities to reach those prospects that may not have been there before. Some of those opportunities are detailed in the articles in this section.

Getting Free Print "Advertising"

In the meantime, you may want to consider opportunities that abound in newspapers and magazines for free advertising through publicity. Here are several of the top resources to consider.

Raleigh Pinskey's Promote Yourself website

 Raleigh is a well known and highly respected publicist and public relations consultant who has worked with some of the biggest names in the entertainment industry: Sting, David Bowie, Blondie and even Paul McCartney. Her website contains dozens of free articles and inexpensive audio, video and ebook products.

Click here to visit RaleighPinskey’s Promote Yourself website

Joan Stewart's Publicity Hound website 

 Joan is the former editor of the Milwaukee Business Journal and a veteran newspaper reporter. offers a huge website with a vast number of resources , including many free articles and tips for publicity-hungry savvy business owners. Also featured: dozens of inexpensive but information-packed audio programs and ebooks.

Click here to visit the Publicity Hound website