Sales and advertisement are interrelated. An effective sales mechanism accelerates the sale. There are many
sales mechanisms such as the print media, the electronic media such as television and of course, the Internet.
The Internet is one of the most effective media for advertisement. Even on the Internet, the social media are
the most sought after mechanism for implementing an effective advertisement strategy. The uniqueness of social
media is that every surfer voluntarily participates in the advertising; he reads, understands and spreads the
news about product. While doing so, he gives his opinion and the process continues. However, there are many
more ways through which social media can be made more effective and here are some suggestions for it:
Target channel:
There are many social media sites like Twitter, MySpace, and Facebook. A shrewd marketer should be able to
identify in which social media his product will receive the best response. Then he puts his website in such
media so that it reaches the target. In other words, the trader must aim to reach the target. The sales depend
on how effectively he has reached the target.
Target user:
Having targeted the channel, the next aim is to target the user in the channel. This is one of the most
ingenious ways of marketing. Here is the way it is done. For example, a mail is sent to a friend intimating
that his dad got him a pair of particular brand of shirt. Now, the manufacturer of shirts targets both the
person who sent such a mail and the recipient of the mail. The trader places his advertisement of his brand of
shirt in both the mails. So, the trader has targeted both the persons directly. So, either or both of them
could possibly buy the brand of shirts that the manufacturer has informed them, the next time they go shopping
for clothing. This is more effective than putting the advertisement in the general block where there is
likelihood of it being missed. This is a more positive and ingenious way of advertisement.
Type of advertisement:
The right types of advertisement are those which are target specific, and are always preferred. The content
of the advertisement must have right key words which is free from grammatical and spelling mistakes. It must be
precise and clear in content. FAQ that are scientifically formed with unambiguous solutions in additions to the
points mentioned above are some of the basic requirements for the advertisement. At the same time, the
advertisement must use graphics, images and video in right proportions. Particularly, the videos must use
multimedia format so that less time is taken while downloading.
Social networking:
Higher ranking is very important in any social media or on the Internet. Pay per Click (PPC) advertising is
the deciding factor to ascertain the ranking. Higher the PPC higher is the ranking. At the same time, those who
surf always click on such higher ranking firms. Therefore, every trader tries to achieve higher PPC. It is for
this reason that firms now vies with one another to achieve higher PPC. They try to integrate social media with
social networking and this form of marketing strategy which is now refined. The present marketing principles
aims not to miss the target.