Website Advertising

Types of ecommerce sites using advertising

Pay-per-click/paid inclusion Over the years, Google has made billions with pay-per-click, or PPC ads, which appear on the right side of the page in Google's search results. Pay per click ads can also appear on individual websites (like this one).

Affiliate sales

Proprietary product sales

Combinations

Examples of ecommerce websites

My Wedding Favors www.myweddingfavors.com (affiliate programs/brick-and-click site)

Dream Wedding Source www.dreamweddingsource.com (affiliate programs/click only)

The Small Business Marketing Bible, Instant Referral Systems, Coaches and consultants Marketing Bootcamp (proprietary products only).

Business Advertising and Publicity http://www.business-advertising-publicity.com/ (affiliate/pay-per-click/product sales)

Generating traffic through advertising

Pay-per-click/paid inclusion advertising

A website owner places ads on their site, usually through search engines like Google, Yahoo.

Leading program for website owners: Google AdSense

Leading program for those who want to advertise their websites: Google Adwords.

Google offers text ads, image ads, and is expanding into other media like radio with voice ads and newspaper.

Affiliate programs

Website owner can place ads, reviews or endorsements on their website for visitors to read. When the visitor clicks on an affiliate link, they are taken to another website owned by an affiliate marketer or vendor.

If the visitor buys something while on the site, the vendor pays a commission to the ownewr of the website the visitor came from.

The vendor does not pay anything to the website owner until someone who came from that website buys something.

Affiliate program examples:

Tom Antion www.antion.com

Joan Stewart www.publicityhound.com

David Frey www.themarketingbible.com 

Affiliate program brokers

Act as a clearinghouse for vendors who offer affiliate programs

Example:

Commission Junction www.cj.com

Clickbank www.clickbank.com

Affiliate marketer example: Rosalind Gardner http://superaffiliatehandbook.com/

Many affiliates create and offer "banners" for their affiliates to use.

Email Advertising

Many online marketers mail ads to a subscriber list on a regular basis. It's easy, inexpensive and effective.

The subscribers are generally people who have visited their website and signed up for a newsletter or some other offer.

This is NOT SPAM. It's called "Opt-in." Most ethical website owners now use a "double opt-in" technique to protect themselves against spam accusations. Example: www.publicityhound.com and www.antion.com

There are a number of services that will send out or "broadcast" an email to a list. Two of the most common are

www.aweber.com

www.1shoppingcart.com

Search engine marketing (SEM) and search engine optimization (SEO)

Search engine marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). (Wikipedia)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. (Wikipedia)

Result: Free, extremely powerful advertising

Major SEO Factors:

Links from other websites (authority)

Age of website

Content of website (keywords)

Article publishing as free advertising

Many Internet marketers improve their website rankings by writing and syndicating articles for free on the Internet.

Best known article syndication site on the Internet today is www.ezinearticles.com, but there are hundreds of others.

Don't like to write? See www.elance.com  www.guru.com

Banner Advertising

These small graphic or video advertisements that are generally square or rectangular in shape. They appear on many different kinds of webpages and websites, but they all share the same purpose: when a visitor clicks on one, the visitor is taken to the landing page of an advertiser's website.

Banner ads are often sold and packaged through advertising clearinghouses or networks like ValueClick and Google Adwords.

A webmaster would simply place some HTML code, generated automatically by the network, in the space where ad will appear.

If you're an advertiser, you buy banner ads. If you're a webmaster, you place them on your website and use them to generate revenue.

Related articles: Basics of Banner Advertising, Banner Advertising and Branding.

Online Infomercials

Many people are now producing short video infomercials about their products and placing them on YouTube and other video services.

See: http://www.killervideoinfomercials.com/ezymembers/index.php?page=home

Online Press Releases

Traditionally, press releases have been a way of attracting coverage in the mass media like radio, TV and newspapers. But now online press rleases have also become a means of raising visibility in the SERPS because they generate one-way links going back to the sender's website.

Online press rerleases are quick, easy and cheap. Best known distributor is www.prweb.com

There are a number of software programs that help you build and distribute online press releases. Two of the better known are Press Equalizer and Press Release Fire.

Miscellaneous

Online auctions like eBay

  Sniper programs

Amazon/Amazon Advantage

Top Internet Advertisers
http://www.clickz.com/showPage.html?page=3628866

Related: Advertising in the Social Media, Internet Advertising Programs